How do you ensure that your site won’t burst into figurative flames as page visits skyrocket? Consider employing load balancing.
Load balancing is the most straightforward method of scaling out an application server infrastructure. As application demand increases, new servers can be easily added to the resource pool. Then, the load balancer will immediately begin sending traffic to the new server.
The technique aims to reduce response time, and in general speed things up for each end user. Loads are broken up based on a set of predefined metrics, such as by geographical location, or by number of concurrent site visitors.
Whenever major events trigger sudden increases in traffic, there is a chance that your server won’t keep up. If you find yourself encountering more traffic than you are used to, you best choice can often be to partner with an agency that specializes in server set-up and maintenance.
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